Media coverage has increased community awareness of our church in a way that religion-page announcements never accomplished. It's a great way to reach out. But to have your story reported, you need to understand how a newsroom works.
1. Get your event noticed. With both tv and newspapers, the first person who decides what gets covered is the assignment editor. Then ...
I spent my three-month summer sabbatical on a cross-country tour with my family, visiting 25 of the most effective churches in the United States.
Before I left, I expected to find a lot of similarities. The differences, however, surprised me most. I came back without a clear, monolithic model of effective ministry. Instead, I found myself confronted with options and choices.
We live in a world of buzz. Perhaps you've seen the Yahoo! Buzz Index—a daily log of what people are searching for on the Internet, or maybe you've participated in an online forum because you bought a new digital camera and wanted to find out more about it. Buzz is what happens when you blog about your recent experience at a Honda dealership. Buzz is what happens when the message ...